Our Mission Statement
USA Cares exists to help bear the burdens of service by providing post-9/11 military families with financial and advocacy support in their time of need.
USA Cares is committed to its mission to provide financial and advocacy assistance to post-9/11 active duty U.S. military service personnel, veterans and their families. USA Cares was launched through a grassroots partnership between WAVE-3 TV in Louisville, KY, the Mid-South Division of Kroger Food Stores, and the Association of the United States Army Fort Knox Chapter. The organization was dubbed Kentuckiana Cares, with a goal to raise funds to help military families in financial crisis through the sale of “Support Our Troops” yard signs. In October 2003, in response to the increasing number of requests for assistance, Kentuckiana Cares evolved into what is now USA Cares, a 501(c)(3) national non-profit organization that has assisted thousands of veterans and military families facing hardships related to service.
Our goal is to help restore financial stability and self-sufficiency by giving “a hand up.” We strive to reach families at the earliest stage of intervention to prevent further financial distress and suffering, especially for the combat injured and their families.
USA Cares takes a “holistic” approach to helping our active military service members, veterans and their families. All of our services are free and applications for assistance are accepted 24 hours a day, seven days a week. Immediacy is key; once an application for aid is processed and eligibility is determined, we are able to provide financial assistance within 48 hours.
All requests are verified through a thorough documentation process. Financial assistance is not given directly to service members or their families; instead, payments are made to mortgage lenders, utility companies, and other vendors. Each family approved for assistance is assigned an advocate from our Family Resource Center who ensures that any assistance provided is timely and effective. These advocates often mobilize additional support for families from other military assistance organizations as well as those in the service member’s local community.